What mechanically changes
| Dimension | AdSense | Ezoic |
|---|---|---|
| Revenue model | Published 80% after platform fee (~68% of total spend) Google AdSense Help2026-08 | Levels program terms; no flat % printed Ezoic2026-08 |
| Reported metric | Page RPM Google AdSense Help2026-08 | EPMV Ezoic2026-08 |
| Integration | Ad code snippets | Platform integration (DNS/CDN or plugin) |
| Optimization | Your manual placements plus auto ads | Automated multivariate layout testing |
| Entry | Policy review, no minimum | No minimum since Access Now (Oct 2021) |
The metric switch will confuse your history
AdSense month: $240 on 24,000 pageviews = $10.00 page RPM
same money in Ezoic terms at 1.5 pages/session: 16,000 visits
EPMV = 240 ÷ 16,000 × 1,000 = $15.00
Identical earnings, a number 50% bigger. Before/after comparisons across the switch must convert bases or they will manufacture an uplift that never happened; the conversion is on the basis page.
Risks and reversibility
- Reversible: ad serving. Removing the integration returns you to plain AdSense; keep your AdSense account in good standing through the test.
- Test-window risk: automated testing needs traffic and weeks; judging it inside a seasonal swing corrupts the read. Mind the calendar on the seasonality page.
- Site-speed risk: any added layer must be measured on your own Core Web Vitals, not the vendor's claims.
What is published about uplift, and what is not
Ezoic publishes named case studies with figures on its own site; they are marketing selections, evidence that uplift can happen, not what yours will be. A per-site projection is not published by either company not published. The honest procedure: run the switch as an experiment with a dated before/after on one basis, and price the outcome in the calculator before making it permanent.