Find your fork by traffic tier
| Your traffic | The live decision | Head-to-head |
|---|---|---|
| Under 1,000 tier-1 sessions | AdSense until Journey opens; what changes on the way up | AdSense vs Mediavine |
| From 1,000 tier-1 sessions | Journey for new sites; the real fork only for sites already on Ezoic | Journey vs Ezoic |
| From 25,000 PV or $5,000/yr ad revenue | The premium head-to-head | Mediavine vs Raptive |
| Already on Ezoic (grandfathered) | Stay, or move to a managed network | Ezoic vs Mediavine |
| 250,000+ monthly active users | Plain AdSense vs Ezoic's testing platform | AdSense vs Ezoic |
The dimensions comparisons can honestly use
- Entry rules: all published, in different units (pageviews, sessions, users, annual revenue); collected with sources in the table.
- Revenue shares: published for AdSense Google AdSense Help2026-10, Mediavine Mediavine Help2026-10 and Raptive Raptive Help2026-10; not printed for Ezoic or Journey; unpublished for the quote-only three.
- Reporting basis: page vs session vs EPMV, the conversion trap covered on session RPM.
- Payment terms, fees, exclusivity: published unevenly; quoted where they exist.
The comparisons that cannot honestly be made
"Which network gives higher RPM for my site" has no published answer for any pair, because per-site uplift is not published by anyone not published. The head-to-heads on this site therefore compare terms and mechanics, then hand you to the what-if dial to price your own scenarios. Any comparison page elsewhere that prints "Network X RPM: $14-22" without a named, dated source is quoting the air.