Find your fork by traffic tier
| Your traffic | The live decision | Head-to-head |
|---|---|---|
| Under 10,000 PV | AdSense simplicity vs Ezoic optimization | AdSense vs Ezoic |
| 10,000 to 25,000 (sessions/PV) | Journey's in-family path vs Ezoic's open platform | Journey vs Ezoic |
| 25,000 to 50,000 | Stay self-serve or jump to the first premium bar | AdSense vs Mediavine |
| Around 50,000 sessions | The classic mid-tier decision | Ezoic vs Mediavine |
| Clearing both premium bars | The premium head-to-head | Mediavine vs Raptive |
The dimensions comparisons can honestly use
- Entry thresholds: all published; collected with sources in the table.
- Revenue shares: published for AdSense Google AdSense Help2026-08, Mediavine Mediavine Help2026-08 and Raptive Raptive Help2026-08; program-terms-only for Ezoic and Journey; unpublished for the quote-only three.
- Reporting basis: page vs session vs EPMV, the conversion trap covered on session RPM.
- Payment terms, fees, exclusivity: published unevenly; quoted where they exist.
The comparisons that cannot honestly be made
"Which network gives higher RPM for my site" has no published answer for any pair, because per-site uplift is not published by anyone not published. The head-to-heads on this site therefore compare terms and mechanics, then hand you to the what-if dial to price your own scenarios. Any comparison page elsewhere that prints "Network X RPM: $14-22" without a named, dated source is quoting the air.