50,000 PV ÷ 1,000 × $12 = $600 / month
What-if dial
Set a hypothetical RPM yourself and read the delta. Networks do not publish per-site uplift multipliers, so this tool will not invent one for you.
at $18: $900 / month
delta vs $12: +$300 / month ($3,600 / year)
Networks your traffic tier can apply to
Thresholds and shares are each network's published terms, checked 2026-10-21 on the pages linked from each row. Rows not measured in pageviews (sessions, users, annual ad revenue) show the rule as published; check your own analytics for those.
The formula, and why it is per mille
RPM is revenue per mille: earnings per 1,000 pageviews. AdSense defines Page RPM as estimated earnings divided by pageviews, multiplied by 1,000 Google AdSense Help2026-08. Run it forward and you get the calculator above:
earnings = pageviews ÷ 1,000 × RPM
50,000 ÷ 1,000 × $12 = $600 / month = $7,200 / year
Worked examples across the traffic curve
| Monthly pageviews | RPM | Monthly | Annual |
|---|---|---|---|
| 10,000 | $8 | $80 | $960 |
| 25,000 | $10 | $250 | $3,000 |
| 50,000 | $12 | $600 | $7,200 |
| 120,000 | $18 | $2,160 | $25,920 |
| 500,000 | $25 | $12,500 | $150,000 |
Each row is the same arithmetic, not a benchmark: the RPM column is an input you choose, because published per-niche averages do not exist as a reliable table. For what the dated public series do show, see average RPM by niche.
Modeling a network switch honestly
The what-if dial is the only switch model this site offers. You set the hypothetical RPM, the calculator shows the delta. Thresholds in the eligibility strip come from each network's published pages: Mediavine's $5,000 in annual ad revenue Mediavine2026-10 and Raptive's 25,000 pageviews Raptive2026-10among them. What no network publishes is what your site specifically would earn there, so this calculator will not pretend to know. One dial's guess is another dashboard's disappointment.
Sharing a calculation
The calculator keeps its state on the page, so screenshot the readout for reports, or note the two inputs: they reproduce the result exactly, since the output is pure arithmetic on the pair.