whatisrpm.com

Revenue wing / networks

Ezoic RPM, Levels and EPMV

Reviewed08·2026

Ezoic is the open-entry optimization platform: no traffic bar, a published Levels ladder, and a reporting metric (EPMV) that needs translating before you compare it with anything. The published terms, and the translation.

By Oliver Wakefield-Smith. Oliver Wakefield-Smith runs a portfolio of ad-monetized publisher sites and reads these dashboards weekly.

The published terms

Entry is open: Ezoic removed its traffic minimum with the Access Now change of October 2021, and its Levels program page describes how features and terms unlock as traffic grows Ezoic2026-08. What Ezoic does not publish is a single flat revenue-share percentage not published; the Levels page is the canonical statement of terms, and this page quotes its structure rather than inventing a number to fill the gap.

EPMV, translated

Ezoic reports EPMV: earnings per thousand visitors, a session-based metric it documents and argues for explicitly Ezoic2026-08. The argument is sound: per-page metrics can improve while whole-visit earnings fall. The comparison hazard is equally real: EPMV reads higher than page RPM on identical money because a visit spans multiple pageviews.

page-basis estimate = EPMV ÷ pages per session
EPMV $18.00 with 1.5 pages/session → 18 ÷ 1.5 = $12.00 page-basis

Use your own pages-per-session figure from analytics; the full three-basis walkthrough is on the session RPM page.

The Ad Revenue Index: Ezoic's genuinely useful public data

Ezoic publishes the Ad Revenue Index, a dated series of ad-revenue movement across its network Ezoic Ad Revenue Index (dated series)2026-08. It is one of the few named, dated public series in this market and this site uses it as the seasonality reference throughout the wing. Its case-study pages publish ranges for individual named sites; those are Ezoic's own published examples, not projections for yours.

Who Ezoic fits

  • Sites below the 25k-50k managed-network bars that want optimization now.
  • Publishers comfortable with a platform integration in exchange for testing depth.
  • Growing sites planning a later jump: the fork against Mediavine's small-site tier is worked on Journey vs Ezoic.

Questions this page keeps getting

Does Ezoic have a traffic minimum in 2026?

No. Ezoic removed its 10,000-visit minimum with the Access Now change announced in October 2021, and entry remains open with Levels unlocking by traffic.

What revenue share does Ezoic pay?

Ezoic publishes its Levels structure and per-Level terms rather than a single flat percentage. This site does not restate a flat share Ezoic itself does not print.

What is EPMV?

Earnings per thousand visitors: Ezoic's session-based reporting metric, documented on ezoic.com. It counts everything a visit earned, so it reads higher than page RPM on the same money.

How do I compare an Ezoic EPMV to a page RPM?

Divide EPMV by your pages per session to approximate a page basis, using your own analytics figure. Comparing them raw flatters EPMV by exactly that multiple.