whatisrpm.com

Revenue wing / networks

Ezoic RPM, entry rules and EPMV

Reviewed10·2026

Ezoic used to be the open-entry platform. In 2026 it set a 250,000 monthly-active-user bar for new sites, kept existing ones, and opened a small Incubator below the line. The published terms, and how to translate its EPMV metric.

By Oliver Wakefield-Smith. Oliver Wakefield-Smith runs a portfolio of ad-monetized publisher sites and reads these dashboards weekly.

The published entry rules

  • New sites: generally 250,000+ monthly active users Ezoic Support2026-10.
  • Existing sites: publishers monetizing with Ezoic before 19 February 2026 are grandfathered whatever their size, as long as they keep the integration; removing it for more than 7 days voids the status Ezoic Support2026-10.
  • Below the bar: the Incubator Program selects 20 publishers a month from sites under 250,000 monthly active users, judged on growth potential, site valuation, backend quality and publisher profile; acceptance is not guaranteed Ezoic Support2026-10.
  • Service tiers: Business from 250K+ monthly users and VIP & Enterprise from 1M+, with more hands-on support and direct sales at each step Ezoic2026-10.

What Ezoic does not publish is a flat revenue-share percentage not published, so this page quotes the structure rather than inventing a number to fill the gap. If you are grandfathered, the 7-day rule matters more than any share: a long test of another network can cost you the right to return.

EPMV, translated

Ezoic reports EPMV: earnings per thousand visitors, total earnings divided by visitors in thousands Ezoic Support2026-10. Ezoic's argument for it is sound: per-page metrics can improve while whole-visit earnings fall. The comparison hazard is equally real: EPMV reads higher than page RPM on identical money because a visit spans multiple pageviews.

page-basis estimate = EPMV ÷ pages per session
EPMV $18.00 with 1.5 pages/session → 18 ÷ 1.5 = $12.00 page-basis

Use your own pages-per-session figure from analytics; the full three-basis walkthrough is on the session RPM page.

The Ad Revenue Index: Ezoic's genuinely useful public data

Ezoic publishes the Ad Revenue Index, a daily index of EPMV movement across thousands of publishers Ezoic Ad Revenue Index (daily EPMV index)2026-10. It is one of the few named, dated public series in this market and this site uses it as the seasonality reference throughout the wing. It shows direction, not what your site will earn.

Who Ezoic fits now

  • Sites already on Ezoic before 19 February 2026 (grandfathered).
  • New sites at 250,000+ monthly active users that want a testing platform.
  • Smaller sites only through the Incubator. For most growing sites the open options are AdSense, Journey and, from 25,000 pageviews, Raptive; the fork is on Journey vs Ezoic.

Questions this page keeps getting

Does Ezoic have a traffic minimum in 2026?

Yes. Ezoic's requirements article says sites are generally required to have 250,000+ monthly active users. Sites monetizing with Ezoic before 19 February 2026 are grandfathered, but lose that status if they remove the Ezoic integration for more than 7 days.

Can a smaller site still join Ezoic?

Through the Ezoic Incubator Program, which selects 20 publishers a month from sites under 250,000 monthly active users, on growth potential and quality. Applying does not guarantee acceptance.

What revenue share does Ezoic pay?

Ezoic does not publish a flat revenue-share percentage. This site does not restate a share Ezoic itself does not print.

What is EPMV?

Earnings per thousand visitors: total earnings divided by visitors in thousands, Ezoic's session-based metric. It counts everything a visit earned, so it reads higher than page RPM on the same money.

How do I compare an Ezoic EPMV to a page RPM?

Divide EPMV by your pages per session to approximate a page basis, using your own analytics figure. Comparing them raw flatters EPMV by exactly that multiple.