Entry: $5,000 in annual ad revenue
Mediavine's requirements page sets the full-program bar at a minimum of $5,000 in annual ad revenue, alongside original, audience-first content, clean and brand-safe human traffic, good standing with Google AdSense and AdExchange, and a reader experience that can carry premium ads Mediavine2026-10. It is a revenue bar, not a traffic one: the test is what your ads already earn, not how many visits you get.
annual ad revenue = annual pageviews ÷ 1,000 × page RPM
40,000 pageviews a month at a $10.50 page RPM: 480,000 ÷ 1,000 × 10.50 = $5,040
The example inputs are illustrative; put your own pageviews and RPM into the RPM calculator, which prints the annual figure.
The share table, including the 2026 change
Mediavine publishes its revenue share in full Mediavine Help2026-10 Mediavine Help2026-10. Two structures now run in parallel, keyed to when a site launched:
| Program | Applies to | Published share |
|---|---|---|
| Legacy base | Sites launched before 1 Jan 2026 | 75%, rising to 80% / 82.5% / 85% at 5M / 10M / 15M ad impressions over the previous 30 days |
| Official | Post-2026 sites earning under $100k/year | 75% flat |
| Select | $100k to $249,999/year | 80% flat |
| Signature | $250k to $499,999/year | 85% flat |
| Premiere / Premiere Plus | $500k+/year | 90% flat |
Optional GumGum In-Image and Chicory partnerships pay 80% per the same page Mediavine Help2026-10. The dashboard reports session RPM; the basis arithmetic is on the session RPM page.
The application, practically
- Check a year of your ad revenue against the $5,000 annual bar.
- Apply through Mediavine's single application, which routes a site to full Mediavine or Journey depending on which it qualifies for Mediavine blog2026-10; review covers content and traffic quality as well as the number.
- On acceptance, ad serving migrates to Mediavine's stack and reporting moves to session RPM.
Below the bar, or choosing between premiums
Under the revenue bar, the in-family answer is Journeyfrom 1,000 tier-1 sessions. A site with 25,000 monthly pageviews and the right geography also clears Raptive's published bar; that decision is worked on Mediavine vs Raptive.