whatisrpm.com

Revenue wing / head-to-head

Ezoic vs Mediavine

Reviewed10·2026

This used to be the classic mid-tier decision. In 2026 Ezoic raised its bar for new sites to 250,000 monthly active users while Mediavine moved to a revenue test, so the live version is mostly for sites already on Ezoic. The honest comparison runs on published dimensions and stops where the publishing stops.

By Oliver Wakefield-Smith. Oliver Wakefield-Smith runs a portfolio of ad-monetized publisher sites and reads these dashboards weekly.

The published terms, side by side

Ezoic vs Mediavine published terms, checked 2026-10-21
DimensionEzoicMediavine
Entry250,000+ monthly active users for new sites; pre-19 Feb 2026 sites grandfathered Ezoic Support2026-10$5,000 annual ad revenue Mediavine2026-10
Published shareNo flat % printed Ezoic2026-1075% base to 90% by program/scale Mediavine Help2026-10
Reporting basisEPMV (per 1,000 visitors) Ezoic Support2026-10Session RPM (per 1,000 sessions)
ModelSelf-serve platform with automated testingManaged network with human ad ops
Small-site pathIncubator Program, 20 publishers a monthJourney from 1,000 tier-1 sessions / 30 days

Normalizing their numbers before comparing

both are visit-based: EPMV ≈ session RPM (visitors vs sessions differ slightly)
to compare either with AdSense: divide by pages/session
EPMV $15.00, 1.5 pages/session → $10.00 page-basis

The trap is comparing either visit-based figure against a page RPM raw: the visit basis wins by your pages-per-session multiple before any real difference appears. Full walkthrough on the basis page.

What switching involves

Ezoic to Mediavine is the direction this comparison now mostly serves. Check one thing before testing: a grandfathered Ezoic site that removes the integration for more than 7 days loses that status and must meet the 250,000-user bar to come back Ezoic Support2026-10. Mediavine's application reviews content and traffic quality as well as the revenue bar Mediavine2026-10, ad serving migrates stacks, and reporting changes basis, so keep a pre-switch export for a clean before/after. Published evidence on outcomes is limited to each company's own case-study pages, which are marketing selections; treat them as existence proofs, not averages. The decision rule this site can defend: below Mediavine's revenue bar the question is Journey vs Ezoic; above it, choose between Mediavine's printed share table and Ezoic's printed platform terms, priced on your own numbers in the what-if calculator.

Questions this page keeps getting

Ezoic or Mediavine: which one can I actually join?

For a new site, Mediavine usually opens first: Journey from 1,000 tier-1 sessions in 30 days, full Mediavine at $5,000 in annual ad revenue. New Ezoic sites generally need 250,000+ monthly active users, unless picked for the Incubator (20 publishers a month). Sites already on Ezoic before 19 February 2026 are grandfathered.

Why can't I compare an Ezoic EPMV to a Mediavine session RPM?

You nearly can: both are visit-based. The remaining gap is definitional (visitors vs sessions) and stack differences. What you must never do is compare either against a page RPM without dividing by pages per session.

Does either publish a guaranteed RPM?

No. Mediavine publishes its revenue-share table and Ezoic publishes its entry rules and service tiers. Neither publishes what your site would earn, and any specific uplift promise you read elsewhere is unpublished inference.