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Freestar: the enterprise tier

Reviewed08·2026

Freestar sits at the top of the traffic ladder: a managed monetization partner for large publishers, with a published entry bar and everything else negotiated per contract. Here is the public part, and the questions the private part should answer.

By Oliver Wakefield-Smith. Oliver Wakefield-Smith runs a portfolio of ad-monetized publisher sites and reads these dashboards weekly.

What Freestar publishes

Freestar published terms, verified 2026-08-01
TermPublished valueSource
Entry minimum80,000 monthly pageviewsFreestar2026-08
ModelFull-service managed monetization: header bidding, direct demand, yield opsFreestar2026-08
Revenue sharenot publishedn/a
RPM figures or guaranteesnot publishedn/a
Reporting basisnot publishedAgreed per contract

What enterprise managed service means against mid-tier networks

Mid-tier networks run one published playbook for thousands of sites; an enterprise partner assigns people to yours. In practice the differences are direct-sold demand alongside programmatic, custom ad products, and contract terms (share, exclusivity, service levels) written per publisher rather than printed on a pricing page. That is why nothing commercial is published not published: the deal is the product.

Who should request a quote vs staying put

  • Request the quote if you clear 80,000 pageviews with room to spare, have direct-sales potential (a brandable audience), or need custom formats a standard stack cannot serve.
  • Stay with published-terms networksif your scale just clears the bar: Raptive's published 75% Raptive Help2026-08and Mediavine's published table Mediavine Help2026-08are strong, transparent benchmarks that a quote must beat on your own arithmetic, not on a sales deck's.

Negotiating tip that costs nothing: bring the published shares from the table into the conversation and price the service premium explicitly. A quote-only vendor asking for exclusivity should be measurably better than the printed alternative, on the same RPM basis; the basis trap is explained on session RPM.