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Raptive: the 2026 requirements

Reviewed08·2026

The old 100k AdThrive bar is gone. Raptive now starts at 25,000 monthly pageviews with geo rules, publishes its 75% share and Net 45 payment terms, and has been buying AI capability. The published facts, dated.

By Oliver Wakefield-Smith. Oliver Wakefield-Smith runs a portfolio of ad-monetized publisher sites and reads these dashboards weekly.

Thresholds after the October 2025 reprice

Raptive announced the cut from 100,000 to 25,000 monthly pageviews on its blog, updated 16 October 2025 Raptive2026-08. The geo rules are part of the same published criteria: 25,000 to 99,999 pageviews requires 50% of traffic from the US, Canada, UK, Australia or New Zealand; 100,000 and up requires 40% Raptive Help2026-08. That geo gate is the practical filter: plenty of 30k sites clear the number and fail the mix.

The published commercial terms

  • 75% revenue share to the publisher; Raptive keeps 25% to cover ad serving fees, costs and discrepancies Raptive Help2026-08.
  • No fees to join; payment Net 45 on the 15th monthly Raptive Help2026-08.
  • Reporting on a pageview basis: earnings per 1,000 pageviews, directly comparable to AdSense Page RPM and not to Mediavine's session figures; see the basis page.

The AlchemyAI context

Market reporting in June 2026 records Raptive acquiring AlchemyAI and appointing a Chief AI Officer, per the Stage-6 research register for this site (verified 2026-08-01). Raptive positions the acquisition around publisher AI strategy: consistent with the wider shift covered on AI search and RPM. What that buys an individual publisher is not yet a published, testable term, so this page records the fact and stops there.

Who Raptive fits now

The reprice makes Raptive the earliest premium-managed entry for pageview-measured, English-market sites: 25,000 pageviews arrives well before 50,000 sessions on most sites. If you clear both bars, the head-to-head against Mediavine is a genuine choice of equals on published terms; it is worked through on Mediavine vs Raptive.

Questions this page keeps getting

What are Raptive's traffic requirements in 2026?

25,000 monthly pageviews minimum, announced October 2025 (down from 100,000). Sites at 25k-99,999 pageviews need 50% of traffic from the US, Canada, UK, Australia or New Zealand; at 100k+ the requirement is 40%.

What revenue share does Raptive pay?

Published: 75% of ad revenue to the publisher, with Raptive keeping 25% to cover ad serving fees, costs and discrepancies, per its help-center FAQ.

When does Raptive pay?

Net 45, on the 15th of each month, with no fees to join, per its published FAQ.

What was AdThrive?

Raptive's previous name. The rebrand kept the managed-service model; the 2025 threshold cut is what changed who can join.