The published eligibility criteria
| Criterion | Published value | Source |
|---|---|---|
| Traffic | 50k+ monthly pageviews; lower traffic considered case by case on content and growth | SHE Media2026-10 |
| Audience geography | At least 30% US traffic | SHE Media2026-10 |
| Site | Brand safe, at least 90 days old, original content published consistently | SHE Media2026-10 |
| Exclusivity | Mobile and desktop ad inventory (affiliate links and banners excepted) | SHE Media2026-10 |
| Revenue share | not published | n/a |
| RPM figures or guarantees | not published | n/a |
How fit is judged
SHE Media's published criteria read like a media kit: content quality, brand safety and a US share matter alongside the traffic number, and the FAQ says sites below 50k pageviews are considered on content and growth. For a site that matches the profile, collective selling can attract campaign demand an open auction would not; the niche demand mechanics are on average RPM by niche. For a site that does not match, the fit conversation ends before the terms one starts.
What applicants should prepare and ask
- Analytics screenshots showing pageviews and the US share of traffic.
- The revenue-share question, in writing: percentage, deductions before the split, and the reporting basis.
- Exclusivity scope: which ad slots and formats the partnership claims.
- A comparison row: at 50,000 pageviews you may also clear Monumetric, Journey (tier-1 sessions) and, with the right geography, Raptive. Quote-only offers should beat the published ones to earn the signature.