The published eligibility criteria
| Criterion | Published value | Source |
|---|---|---|
| Traffic minimum | 20,000 monthly pageviews | SHE Media2026-08 |
| Audience geography | Majority-US traffic | SHE Media2026-08 |
| Editorial fit | Lifestyle and female-audience content focus | SHE Media2026-08 |
| Revenue share | not published | n/a |
| RPM figures or guarantees | not published | n/a |
How the audience focus shapes fit
SHE Media's pitch to advertisers is a curated collective of sites reaching women in the US market, which is why its eligibility reads like a media kit: geography and editorial fit matter as much as the traffic number. For a site that matches the profile, collective selling can attract campaign demand an open auction would not; the niche demand mechanics are on average RPM by niche. For a site that does not match, the fit conversation ends before the terms one starts.
What applicants should prepare and ask
- Analytics screenshots showing pageviews and the US share of traffic.
- The revenue-share question, in writing: percentage, deductions before the split, and the reporting basis.
- Exclusivity scope: which ad slots and formats the partnership claims.
- A comparison row: at 20,000+ pageviews you may also clear Monumetric, Journey (sessions) and at 25,000 Raptive. Quote-only offers should beat the published ones to earn the signature.